After completing my MBA at the University of Sheffield in the UK, I began my career in integrated business development. Originally from the Middle East and now based in Europe, I specialize in bridging knowledge transfer between Europe, the Middle East and North Africa. My broad practical and consultancy experience has enhanced my adaptability and strengthened my ability to assess and analyze opportunities, as well as to plan, manage and lead effectively.
I focus on strategies and long-term sustainability, driven by commercial objectives and investment partnerships. My work centres on value chain analysis, improving operational processes and facilitating inclusive cooperation to support expansion into international markets. I am a registered export coaching advisor with the Netherlands Enterprise Agency (RVO), with an extensive network and expertise spanning agribusiness, commercial operations, quality improvement, international trade, product portfolio development, supply logistics, e-commerce, performance excellence, SME scalability, traceability and CSR.
I collaborate closely with a wide range of stakeholders including the private sector, government agencies, academic institutions, NGOs and international development organisations. My commitment lies in enabling businesses to achieve efficiency and competitiveness for sustainable growth.
